It Boutique Hotel & Restaurant Playa del Carmen, Playa del Carmen - Reviews, Room Options & Prices 2025

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About the Hotel

Calle 44 Norte Con 1Ra Avenida Norte Entre, Entre Calle 42 Y 44 Col. Zazil Ha, Playa del Carmen, Mexico, 77720

It Boutique Hotel & Restaurant, a 5-star boutique property in Centro, features 62 rooms, an infinity rooftop pool overlooking the Caribbean Sea, and Asian-inspired design throughout common areas. The property offers a business center, 24-hour front desk service in English and Spanish, and exclusive in-room spa services.

Refined Room Amenities

It Boutique Hotel & Restaurant's 62 rooms split between Studio, Apartments, and Lofts configurations feature premium bedding, espresso makers, and bathrobes. Select units include balconies with city views, mini-fridges, and Nespresso machines.

Dual Dining Venues

Guilty restaurant serves traditional and international cuisine, while a second restaurant and poolside bar provide additional dining options. The property serves cooked-to-order breakfast daily from 7:30 AM, with both à la carte and continental options available.

Pool and Business

Sercotel IT Hotel & Residences by KLR maintains a sun terrace with infinity pool and fire pit area for private dining. A business center and concierge service cater to corporate travelers.

Beach Area Access

The hotel stands near Playa del Carmen's only Blue Flag certified beach and Fifth Avenue's shopping district. Notable attractions within 0.5 miles include Playacar, Caminarte, and La Galeria de Playa Art Gallery.

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Premium Quadruple Room

Max:

2 persons

36 m²

Bed options:

2 King Size Beds

Landscape view

Shower

Coffee machine

room details

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Deluxe King Room

Max:

2 persons

36 m²

Bed options:

1 King Size Bed

City view

Shower

Coffee machine

room details

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Deluxe Room

Max:

2 persons

35 m²

Bed options:

1 King Size Bed

Shower

Air conditioning

room details

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Price and Room Availability Calendar

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Getting around

A guide to all available transportation options

City Center

Playa del Carmen4300 ft

Airports

Aeropuerto de Playa del Carmen (PCM) 1.7 mi

Cancun (CUN) 34.2 mi

Facilities

Experience a variety of amenities at the boutique hotel, crafted to ensure your comfort and unforgettable moments

Delicious Breakfast!

“I thoroughly enjoyed the breakfast each morning, with a good selection of food and superb coffee served by the friendly waitstaff.” view full review

Spacious Comfort

“The room I stayed in was surprisingly spacious, providing plenty of room to relax and unwind after a long day.” view full review

Spotless Cleanliness

“The bathroom was perfect, which made my morning routine feel refreshing and enjoyable.” view full review

Tranquil Pool Area

“The pool area was a great escape, perfect for relaxing with a gentle ambiance, away from the bustling crowds.” view full review

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
No pets allowed
24-hour security
Adults only
Baggage storage
Elevator
Coffee shop
Smoke detectors
Fire extinguishers
Key card access

Sports & Fitness

Yoga class

Guest Parking

Dryer

Services

Room service
Housekeeping
Tours/Ticket assistance
Welcome drink

Dining

Restaurant
Poolside snack bar
Snack bar

Business

Business center

Spa & Leisure

Infinity pool
Rooftop pool
Beach umbrellas
Sun loungers
Sun terrace
Spa & wellness center
Back massage
Head massage
Full body massage

Room features

Air conditioning
Terrace

Bathroom

Free toiletries

Self-catering

Dryer

Media

Flat-screen TV

Location

Calle 44 Norte Con 1Ra Avenida Norte Entre, Entre Calle 42 Y 44 Col. Zazil Ha, Playa del Carmen, Mexico, 77720

Map view

Calle 44 Norte Con 1Ra Avenida Norte Entre, Entre Calle 42 Y 44 Col. Zazil Ha, Playa del Carmen, Mexico, 77720

City landmarks

152 Calle Quinta Avenida

Quinta Avenida

4800 ft

Mall

Quinta Alegria Shopping Mall

3600 ft

Museums

3D Museum of Wonders

3400 ft

Museums

Museo Frida Kahlo Playa Del Carmen

3400 ft

Church

Nuestra Senora del Carmen Catholic Church

3400 ft

Beach

Mamita's Beach Club

2800 ft

Av. Benito Juárez

Los Fundadores Park

1.3 mi

Night club

Coco Bongo

3400 ft

Beach

Kool Beach Club

3400 ft

Gallery

La Galeria de Playa Art Gallery

2100 ft

Avenida entre 24 y 34 calles 5a

Caminarte

2100 ft

Gallery

Tierra Huichol

2400 ft

Gallery

Riviera Art Gallery

2900 ft

Av Constituyentes esquina 5ta esquina 5ta Avenida

Ambarte

3200 ft

Beach

Playacar

3400 ft

Gallery

Galeria Luis Sottil

3400 ft

Calle 16 Entre 5ta Avenid y 10 Avenida a un lado del centro comercial Quinta Alegría

Arte en Playa

3500 ft

Carretera Federal Km 104 Playa de Akumal

Galeria Lamanai

3900 ft

Aquarium

Aquarium Beach

3400 ft

Carretera Chetumal - Puerto Juare Playa del Carmen

Xavage Park by Xcaret

2100 ft

5ta Avenida Via 38 Building next to ACACAO

La 5ta Hacienda

4900 ft

Beach

Playa Mamitas

3400 ft

Av.10 Manzana 144

The Union

2400 ft

Beach

Shangri-la's Beach

2500 ft

Shopping Area

Plaza Las Americas

3100 ft

Store

ME Dive Center

3400 ft

Calle 88 Norte

Playa Publica 88

1.2 mi

Shangri-la Caribe Beach Village Resort

2500 ft

Beach

Point Esmeralda

1.4 mi

Nearby

Albatros

Martina Beach Club

1200 ft

Restaurants

El pirata

700 ft

Calle 40 Mza 143 LT 7 Col.Zazil-Ha Entre 5 Av Y 10 Av

It Ganesha

300 ft

Calle 44 Corner with 1ra Avenida Norte

El Zorro Plateado

400 ft

Avenida 1

Canalla Cocina

500 ft

5av And 40st local 6B

Colectivo Mexicano Cervecero

500 ft

5th Ave Between Calle 40 and 42

La Cueva del Chango

1200 ft

38th Street Between 5ta Avenue And the Sea Zazil Ha

Dona Delia Ita-Mex Gourmet

600 ft

Calle 42 Entre Av 10 y 5ta Av Entre Avenida 10 y 5ta Avenida

Balche Playa

600 ft

Quinta Av

Las Hijas de la Tostada

900 ft

Av. Constituyentes Between 95 And 100

PIOLA Playa del Carmen

1200 ft

Av. 38 esquina 1ra Norte - Local 1 - Plaza Via 38

el Calamar de la 10

800 ft

In the corner between CTM Avenue and 10th Avenue

Salento

900 ft

Avenida 46 Norte

Reviews and Ratings

Feedback from previous guests about their experience.

74%

enjoyed the hotel and would happily stay again

Clean and comfortable rooms

Friendly and attentive staff

Room service delays

Limited pool chairs

7.4/10

Very good

Rooms

7.2

Location

9.4

Service

8.8

Dining

5.4

Mike

United States of America, February 2025

7.8/10

I had a lovely stay at this hotel, with a really clean and comfortable room that came with a spacious terrace. It’s situated in a quiet neighborhood that’s just a short walk from 5th Avenue and the beach, which I really appreciated. However, I did notice that my room wasn't fully made up during my stay, which was a bit of a downside. Overall, I found good value for money here and would recommend it to others.

Rooms

8.0

The room was spacious, very clean, and comfortable, with a great terrace to enjoy the outdoors.

Service

9.0

The staff were super friendly and attentive, always ready to help with a smile.

Location

10.0

The location was perfect, situated in a quiet neighborhood yet within walking distance to both 5th Avenue and the beach.

Dining

5.0

Breakfast took a long time to arrive, and unfortunately, one of my orders was wrong, which was disappointing.

Facilities

7.0

The pool area was limited in terms of chairs available, but it was otherwise well-maintained.

Clean and comfortable rooms

Room service delays

George

United States of America, February 2025

7.4/10

I had a pleasant stay at this boutique hotel. The staff were incredibly nice and made me feel welcome throughout my visit. The location is great, right in the middle of everything yet still quiet. However, I did notice a bit of a musty smell in the room, and it was smaller than what I expected. Overall, it’s a decent place for the price, but it could use some improvements.

Rooms

6.0

The room size was quite small, and there was a bit of a moldy smell that lingered, which was a little off-putting.

Service

9.0

The service was exceptional; the staff were incredibly friendly and attentive.

Location

9.0

The location is fantastic, located just off the bustling Avenue but still offering a calm and quiet atmosphere.

Dining

7.0

I found the dining options to be quite tasty, but it took me a while to realize that some offerings came with an extra fee.

Facilities

6.0

The pool area was nice but quite small, with very limited chairs available.

Rose

United States of America, February 2025

6.8/10

I enjoyed my stay at this boutique hotel, which offered a great atmosphere in a quiet neighborhood while being just a short walk from 5th Avenue and the beach. The rooms were spacious with a nice terrace, and I loved having a Nespresso machine to enjoy coffee in the morning. However, the service was a bit inconsistent at times, and the dining options could use some improvement.

Rooms

7.0

The rooms were spacious and featured a lovely terrace along with a Nespresso machine. I appreciated being able to make tea in the room, which was a nice touch. Unfortunately, housekeeping could have been better as my room wasn't made up daily and there were no towels provided.

Service

7.0

The service was overall friendly and welcoming, with staff being really eager to help out and answer any questions I had. However, I found that there were a few lapses in attention to detail, which detracted from the experience.

Location

9.0

The location was fantastic, situated in a quiet neighborhood that is just a block away from the 5th Avenue and the beach, making it perfect for leisurely strolls.

Dining

5.0

The breakfast experience left something to be desired; it took a while for our orders to arrive, and there was a limited variety on the menu. It would have been nice to have more options available.

Facilities

6.0

The overall facilities were decent, but not overly impressive. I did enjoy the boutique feel and charm, though I think they could enhance the amenities for better guest experience.

John

United States of America, February 2025

7.8/10

I had a lovely stay at this boutique hotel! The rooms were beautiful and spacious, and having a big terrace was a wonderful plus. The location was perfect, nestled in a quiet neighborhood yet just a short walk from 5th Avenue and the beach. However, the pool area was quite small and had very few chairs available, which was a bit disappointing. Overall, it offered great value for what I paid.

Rooms

9.0

The rooms were beautiful, spacious, and clean, with a lovely big terrace to enjoy.

Service

10.0

The staff was extremely nice and helpful, always willing to assist with any questions or booking tours.

Location

9.0

The hotel is in a quiet area but still just a short walk to both 5th Avenue and the beach, making it really convenient.

Dining

5.0

The breakfast was a bit boring, mostly just omelettes and sliced fruit, which could definitely be improved.

Facilities

6.0

While the pool was quite small and limited in space, the overall amenities were decent.

Ron

United States of America, February 2025

7.6/10

I recently stayed at this boutique hotel, and overall, it was a pretty good experience. The location is fantastic, just a quick walk to the beach and local attractions. The rooms were not ready until 3:30 PM and had a musty smell, but they were otherwise clean and comfortable. The dining options left a bit to be desired, as breakfast was quite limited. Despite a few hiccups, the value for money was decent, and I really enjoyed the peaceful atmosphere.

Rooms

6.0

The rooms were clean but had a moldy smell, which was a little disappointing.

Service

9.0

The staff was super friendly and very helpful throughout my stay.

Location

10.0

The hotel is perfectly situated, just a short stroll from the beach and the vibrant 5th Avenue.

Dining

5.0

Breakfast options were pretty boring, mainly just omelets and fruit, which didn't impress me much.